I have to admit...sometimes the titles on my columns get a bit strange. For those that are not aware, the process is normally I write the article and send it in for editing. Generally the editing is pretty light but the title and headline/bylines are decided by someone else.
My recent article just got posted and the description I used was simply Socially Responsible Investing. But the title on the site is:
Thinking like a pope to shape your portfolio
Commentary: When social responsibility trumps maximizing returns
A bit of a different take on the title I must admit...
NOTE: I also noticed they didn't include the chart I had showing performance of the funds...so I'll post that on this blog later on.